About

We should perhaps pause a moment here to consider the difference between lily and lily of the valley. These two botanics are but distant cousins, with lily being rendered in perfumery as a heady, spicy, white floral. Lily itself can be many things, but those can include sombre, heady, serious and funereal. Lily of the valley on the other hand is a more youthful, green, dewy cousin. It can have spicy facets, even lemony or rosy facets too, but it is often portrayed in a cheerful, optimistic manner – harbinger of spring and herald of May as it is.

Consolidate new market segments within the perfume and cosmetics sector to meet the demands of the 21st century consumer. Represent the interests of small and medium European manufacturers, professionals and artisans from the perfume and cosmetics sector before the Public Administration, civil society and private companies and organizations. Encourage free market and consumer rights as key principles in the European Union. Enhanceconsumer awareness of the perfume and cosmetic products manufacturing processes. Raise awareness of the different fragrance families traditionally used by the perfume industry, the different scents involved and how to identify them.